How to get featured interviews on CoinDesk

How to Get Featured Interviews on CoinDesk: A Pro's Guide

In the fast-paced world of cryptocurrency and blockchain, getting featured in a publication like CoinDesk can significantly boost your credibility and exposure. As a seasoned自媒体 writer with over a decade of experience, I've seen firsthand how a well-crafted interview can make or break a career. So, how do you get featured interviews on CoinDesk? Let's dive in.

Understand the Value of Feature Articles

Before we delve into the tactics, it's crucial to understand why feature articles are so valuable. According to a study by Content Marketing Institute, feature articles have a 39% higher engagement rate than regular articles. This is because they provide in-depth insights and expert opinions that readers are eager to consume.

Research and Identify Your Target Audience

The first step in securing a feature interview on CoinDesk is to know your target audience. Who reads CoinDesk? What are their interests? What kind of content do they engage with? By understanding your audience, you can tailor your pitch and content to resonate with them.

Craft a Compelling Pitch

Once you have a clear understanding of your target audience, it's time to craft a compelling pitch. A good pitch should be concise, informative, and most importantly, unique. Here are some key elements to include:

• Relevance: Explain why your expertise is relevant to CoinDesk's readers.
• Unique Value Proposition: Highlight what makes you different from other interviewees.
• Story Angle: Propose a unique angle or narrative that will interest the readers.

Build Relationships with CoinDesk Editors

Building relationships with editors is essential for getting featured interviews. Engage with CoinDesk on social media, comment on articles, and contribute guest posts when possible. Remember, it's not just about what you know; it's also about who you know.

Provide In-Depth Expertise

CoinDesk is known for its high-quality content that provides valuable insights into the crypto industry. To get featured, ensure that your expertise is both deep and broad. Be prepared to discuss complex topics in an accessible way and offer actionable advice.

Showcase Your Track Record

If you have previously been featured in reputable publications or have contributed significantly to the crypto community, make sure to showcase this in your pitch. It demonstrates that you have experience and credibility.

Follow Up

After submitting your pitch, don't forget to follow up. A polite reminder can sometimes make the difference between getting ignored and getting noticed.

Case Study: Securing a Feature Interview

Let me share an example of how this process worked for one of my clients:

John was an experienced blockchain developer who had been active in the community for years but struggled to get featured interviews in major publications like CoinDesk. After working together on his pitch strategy and building relationships with editors, John landed his first feature interview within three months.

The key was understanding John's unique value proposition—his extensive experience developing decentralized applications (dApps)—and crafting a pitch that highlighted this expertise while also addressing current trends in the industry.

Conclusion: The Path Forward

Getting featured interviews on CoinDesk requires research, preparation, and persistence. By understanding your audience, crafting compelling pitches, building relationships with editors, providing in-depth expertise, showcasing your track record, following up diligently, and learning from each experience along the way—success will follow.

Remember that every rejection is an opportunity to learn and improve. Stay focused on delivering value to your audience and building trust within the crypto community. With dedication and perseverance, you'll be well on your way to securing those coveted feature interviews on CoinDesk.